This NFL Channel promo that I wrote, directed and produced in my role as Sr. Creative Producer with NFL Media's Digital Content team, with editorial and graphics provided by the awesome folks at Ballast, was created to introduce viewers on our partner platforms like Pluto TV, Vizio WatchFree and Roku, to the newly-launched NFL Channel with a high intensity, informative preview of the wide variety of content to be streamed on those ad-supported streamers. One key directive informing the creative? No Voiceover allowed! Key data indicated many mobile users watch these streamers with the sound off - and of course the core message must still be delivered. This prompted my use of a dynamic, animated-text script that acts as a graphically fun device to drive the narrative, enhanced by heavy game action visuals with notable NFL heavyweight players from past and present, and in-show clips featuring NFL Network and NFL Digital Content talent.