COLLEGE FOOTBALL ON ESPN - SEASON & POST SEASON PROMOS
PRESENTED BY BUICK MOTORS
Live Action Producer & Post Producer @ Motomo Studios
Working under a very tight schedule, produced a live action car & model shoot, plus handled a significant portion of the CGI-heavy post-production, for this suite of two College Football promos for ESPN and Buick 2016 automobiles, via Motomo Studios in Westwood. Lead by a visionary creative director/designer, Motomo principal Carsten Becker, I worked with an amazing production team to capture the cars beauty on digital film, so our fantastic team of CG artists, digital environment designers and compositors, using high-end post tools like Cinema 4D, Maya, and Adobe CS, could create an entirely CGI environment to place them in. Beautiful work by all involved. *Though I could not stay to finish the entire suite of spots, due to a prior commitment, I left them in the able hands of my colleague Chris Webb, who did an amazing job bringing them to full fruition with the footage & rough cuts I handed off to him. Proof is in the pudding! |
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Very proud to work for 2 American institutions: College Football on ESPN is the top-rated non-professional athletics on national TV, and Buick is a premium American automobile brand.
"ONE CALL AWAY" music video - PRESENTED BY FIAT CHRYSLER
CHARLIE PUTH, feat. BRETT ELDREDGE, TY DOLLA $IGN & SOFIA REYES
Post Producer | Graphics Producer @ Big Block
Working under a very tight schedule, I post-produced this beautiful music video & it's companion commercial spot, featuring the entire lineup of new Fiat Chrysler automobiles for 2016, just in time for it's debut on the 2015 American Music Awards in December, at Big Block in Santa Monica. Worked with an awesome team of artists, compositors and support staff, using high-end post tools Nuke, Flame, and Smoke for beauty, cleanup, stabilization and some dope but subtle VFX shots. Love how it came out! |
PS - The music video currently has over 10,000,000 views on YouTube! Clicking image or title will take you to the YouTube page to view it.
MOCK DRAFT LIVE - animated show open - NFL media / Nfl now
Graphics Producer @ NFL Network / NFL Media
Working with outside studio STATE DESIGN, I co-produced this Opening Title for the NFL's MOCK DRAFT LIVE show, examining player Draft heading into the 2015 football season. State's gorgeous design, created by their fantastic team of 3D artists, and support staff, using high-end post tools Cinema 4D and After Effects for a clean, machined, glossy look that subtly highlighted the Network and corporate sponsor Verizon, while putting all the (literal) shine onto the show title for a spectacular effect. |
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Mock Draft LIVE is one of the top-viewed programs on NFL Media's streaming video platform, NFL NOW.
NFL UP! - ANIMATED SHOW OPEN - NFL MEDIA / DIGITAL FEATURES
Graphics Producer @ NFL Network / NFL Media
Working with our stellar designers, I produced this punched-up, high-energy reimagining of the :10 Opening Title for NFL Up!, the enduringly popular professional player workout series from NFL Digital Features. My years of music video editing chops came in handy in a big way here as, working with Sr. Designer Beau DeSilva, we created this rhythmically-driven, splashy, colorful, and deceptively intricate animation, using a mix of live action elements, custom designed 3D liquid textures, and a HELLUVA LOT of rotoscoping! We also re-configured the opening with addition of logo of sponsor Gatorade, naturalistically incorporating their branding into our rich, textured environment. |
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Player workout series NFL Up!, winner of 2 Sports EMMYS, is one of NFL Media's most popular Digital Features series.
"CIGARETTES ARE EATING YOU ALIVE" :30 psa - nyc dept. of health
Director, Producer & Editor @ touré creative via DCF Advertising
Commissioned by the good folks at boutique agency DCF ADVERTISING to produce and direct this :30 PSA for the New York Dept. of Health, we first narrowed down the perfect idea from several concepts with a round of 6 proof-of-concept spots that I directed in different cinematic styles (film noir, western, horror, etc.). This CG heavy spot is the result of focus-group testing for messaging effectiveness, and gave us the winning approach to the campaign's final execution. I took it to production, directing my live smokers against bluescreen, and building accurate and photo-real X-ray-style imaging of smoking's effect on the body via CGI with my graphics team lead by stellar animator/designer Genya Lugina. I edited the spots on my in-house Final Cut Pro systems, and the hoarse rasp of my VO talent and the excellent audio mix of Now Hear This in NYC melded it all together seamlessly. The result are 2 Telly Awards for me as Producer and another for Creative Editing. Sweet! |
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The governments of both Russia and China loved the spot so much, they purchased rights to use it from NYC Dept. of Health, and ran the PSAs on state broadcast TV from 2010 on.